Why Ashima?

Legendary brand with historical heritage and well known emotional brand story
Regional awareness of Ashima
Duty Free Exclusive

Ashima has merged into a Hongtashan variant
Ashima retains its national volume platform
Ashima has a cult following because of its flavour and strength
Value for money proposition
Targeted for migrant Chinese Contract workers and budget travelers
84 mm KS Full Flavour product
Available in Box or Soft Cup
Available Now